Create a Flawless Social Media Plan

Manage content creation, track channel performance, and see your plan in action with this social media plan template. Planing for multiple social media platforms has never been easier.
What's in it for you?

Easily plan your post

Map out your social media plan on a calendar with clearly assigned tasks and deadlines. Visually track campaign progress at each stage.

All your content in one place

Collect everything you need for your social media plan by uploading any file type, writing text, or providing context with a screen recording. Stop information from getting lost in attachments or across tools.

Stay in sync with precise feedback

Invite others with a simple link to add more information, provide on-point feedback, complete a task, or give their final 'ok.' Centralize all input so you never have to search emails for a comment again.

What's Collato?

Collato takes the labor out of collaboration for modern marketing teams. This software solution puts an end to email ping-pong, feedback on outdated versions, and file names that end with "final final." Try it for free now!

Collato makes collaboration as joyful as gelato

What this social media template will give you and your team:


Instead of searching your drives, inboxes, or tools, find all information in one place.


Streamline your workflow to align responsibilities across teams and ensure deadlines are met.


Have fun collaborating as a team instead of sitting in endless alignment meetings.
What's a social media plan?
A social media plan is a strategic roadmap with specific actions on social media platforms. It's the tool social media managers and community managers use to streamline their content across different channels, meet deadlines, and involve the right collaborators like designers and copywriters.
What are the benefits of having a social media plan?
A social media plan gives creatives the opportunity to make higher-quality content. Having a social media plan in place also helps to align not just the social media team, but the entire marketing and PR team around campaign strategies and goals. It also allows you to keep track of what works and what doesn't, helping you to make decisions about future campaigns. Reduce the risk of typos and inappropriate content by inviting collaborators to review posts in advance. Save yourself a headache by organizing content and scheduling posts ahead of time.
Why use a social media plan template?
Creating an effective social media plan can be a challenge with so many social media channels to juggle and new ones popping up. But with this social media plan template, you will find everything you need to organize your social media content successfully. It's a perfect way to keep track of campaign deadlines, efficiently manage your marketing team, and have a dedicated space for brainstorming future content ideas. Get the likes rolling in!
How do I plan social media content?
Before you start planning content for your social media platforms, you must be clear about who your audience is and what your goals are. As you know, it is not the same to create content to build brand awareness and generate leads. After you find your audience, define the types of content you will use and decide whether you will work with videos, infographics, etc. Before creating content, you must establish how frequently you will post and which distribution channels you will use. Finally, start creating content. We recommend using a social media strategy template to define your strategy and a social media planner template to ensure all the steps are being executed and meeting the deadlines.
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Marketing Strategy
Marketing Campaign Plan
Editorial Calendar
Marketing Plan
Content Strategy
Communication Plan
Influencer Management
Get started with Collato
Boost your productivity, collaborate, and manage your creative work, all in Collato. Get started now!