A social media plan is a strategic roadmap with specific actions on social media platforms. It's the tool social media managers and community managers use to streamline their content across different channels, meet deadlines, and involve the right collaborators like designers and copywriters.

A social media plan gives creatives the opportunity to make higher-quality content. Having a social media plan in place also helps to align not just the social media team, but the entire marketing and PR team around campaign strategies and goals. It also allows you to keep track of what works and what doesn't, helping you to make decisions about future campaigns. Reduce the risk of typos and inappropriate content by inviting collaborators to review posts in advance. Save yourself a headache by organizing content and scheduling posts ahead of time.

Creating an effective social media plan can be a challenge with so many social media channels to juggle and new ones popping up. But with this social media plan template, you will find everything you need to organize your social media content successfully. It's a perfect way to keep track of campaign deadlines, efficiently manage your marketing team, and have a dedicated space for brainstorming future content ideas. Get the likes rolling in!

Before you start planning content for your social media platforms, you must be clear about who your audience is and what your goals are. As you know, it is not the same to create content to build brand awareness and generate leads. After you find your audience, define the types of content you will use and decide whether you will work with videos, infographics, etc. Before creating content, you must establish how frequently you will post and which distribution channels you will use. Finally, start creating content. We recommend using a social media strategy template to define your strategy and a social media planner template to ensure all the steps are being executed and meeting the deadlines.