A marketing calendar is a month-by-month plan of the tasks the marketing team will do. It outlines what will be done and when it will be done.

A marketing calendar helps you overview upcoming due dates and activities. With a marketing calendar template, you can define responsibilities within your team, give visibility to other departments of what's happening and when, and it's the perfect solution if you don't know where to start.

Collato's marketing calendar template gives you a collaborative calendar that can be filtered by channel, assignee, due date, and more. Create tags with key details, collect all relevant information for campaigns, assign activities by type and team, and track the progress of your marketing initiatives.

When you want to create a marketing calendar, the first step is to determine the duration and periods which will be measured. A marketing calendar example could be based on a year's duration and planned by months. Or have a month-long duration and plan by weeks or days. Also, determine which channels will be included, as marketing is such a broad workspace that it can consist of CRM, social media, and offline marketing. Consider holidays and important days and determine if you want to create campaigns around them. Then assign those responsible for each task and the timeframe in which they will be completed. A template, such as Collato's, can help you with this process.