An editorial calendar is a valuable resource for building the structure of your content strategy by visualizing both the big picture and the important details. It helps you keep an eye on publishing dates, content types, channels, and who is in charge. An editorial calendar gives you an overview of your strategy, what stage your content is in, what your content goals are, and how to get there. It also serves as a guide for holidays, seasons, and product launches.

An editorial calendar gives you an overview of all your planned and published content. It ensures your content strategy is being followed by tracking content status, deadlines, and assignees. With a calendar view, you can also easily track events that can generate new content.

Creating an editorial plan can be a surprisingly intricate process. It's not just about writing killer content, but also involves organizing your ideas, forming marketing objectives, and crafting a powerful strategy. This editorial calendar template is designed to help you do all that! Collato's editorial calendar template is a stellar way to hit your marketing goals - whether it be improving SEO ranking, driving more traffic to your website, or getting more social shares, leads, and conversions. It makes sure that all team members are fully aligned, from the planning and writing stages to the final copy.

Start by determing your marketing objectives so your content is always in tune with your goals. Next, brainstorm content ideas that will inspire your target audience. Research your blog posts and SEO keywords so your content will reach the right people, and include that information along with your content assets in your calendar's cards so everything is in one place. For a centralized overview of your content, arrange all your content on the calendar view by assigning each post a deadline or a publication date. Organize your content with customizable tags, statuses, and board views for a visual workflow. Assign tasks to teammates so everyone knows their role. Finally, maintain a consistent posting schedule to build loyalty with your audience. Say goodbye to scattered and inconsistent content strategies, because this editorial calendar template makes content production a piece of cake.