A content strategy is a roadmap in which you use content (audio, videos, texts, etc.) to achieve your business objectives. It sets the plan to provide information about your business to all the places your target customer is looking for it.

A well-executed content strategy is an integral part of digital marketing, and a carefully structured content plan is the key to success. But with content creators using a multitude of channels, platforms, tools, and files--managing and tracking content progress can be messy. With a content strategy template, you can plan, brief, review, approve, and store your content on one collaborative platform.

Collato was built to provide a single space for teams to plan and align, giving you the space to map out content plans alongside your team's marketing goals with ease. Take advantage of the content strategy template's ready-made views and properties to plan out each post. Identify KPIs, align with marketing campaigns, brief creators, set due dates, and assign tasks. The template comes ready with text boxes, image galleries, slider bars, and multi-select options to provide you with all the tools you need to brief, review, and store all types of content.