An asset review and approval process is the set of fixed steps that a new piece of work must go through before being published on different channels. It's also a way for your marketing team to review the content to ensure it's the best work possible.

By using digital proofing software, you can streamline your approval workflow, improve the feedback process, make comments actionable, and collect input from all review cycles.

For creative coordinators, one of the trickiest parts of a project is managing feedback and approvals. Information can easily get jumbled up when multiple stakeholders contribute input over several rounds of review. The solution to this common problem is simple, an asset review template, otherwise known as proofing software! Collato's online proofing software lets you gather feedback alongside your creative assets, so there’s never any confusion. After everyone has contributed to your project and made the necessary changes, the approval process is smoother than ever. Change the card's label to pass it off to the next person responsible, or drag and drop a card on your Kanban board to move it through your workflow visually. It’s a piece of cake!

Online proofing software is what creative teams and freelancers, among others, use to streamline the review and approval of assets (text, images, video, pdf) online. Digital proofing software helps gather feedback in one place and makes collaboration more precise and streamlined.