Project Quoting: The Right Way to Do It

Best practices for quoting a project, including examples and a free template.

Project quote template

Quote your next project with Collato's free and easy-to-use template.

How to quote your projects

The time has come to provide your client with a quote for the upcoming project. Collato has collected all the most important information for you to write a project quote, everything from the two types of payment to common mistakes.

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The two ways to quote a design project

Just like any other quote, a project quote is an estimation of your services. It’s typically included in your proposal, a document that outlines your intentions for a project, but in many cases a second quote is drafted and signed once you've landed the client.

Creatives in bigger agencies might not have to worry about giving a quote at all, that's the job of the company. However, smaller firms and freelancers are usually responsible for quoting their own design projects.

Every creative has their own way of quoting a design project, but there are two popular methods; by hour and by project. Whichever way you decide is up to you, but we’re going to cover both options.

1. Quoting by the hour

Quoting by the hour means that you estimate the amount of working hours you’ll spend on a project, then charge X amount of euros for that time.

An hourly rate is a super common and straightforward method of charging for a design project. Some creatives charge a flat hourly rate for all assignments and others prefer a different rate for different services. For example, maybe designing a website costs per hour than conducting user research, etc.

The benefits of quoting by the hour:

  • More security to your business, especially if your customer doesn’t provide an overall budget.
  • Easier to calculate, especially for smaller projects
  • Some clients see it as a more transparent way of doing business

Although quoting by the hour has its advantages, it also has some drawbacks:

  • If a project takes longer than you expected, then the client might be upset that the project was more expensive than the original quote.
  • A customer might not understand your value and choose another designer due to lower rates
  • A client might scratch some design ideas to lower the price

2. Quoting by the project

Quoting by a project means that you charge a fixed price for your project. This price already takes into consideration your skills, amount of hours, required materials, the number of design revisions, etc.

The benefits of quoting by the project:

  • It is a predictable method for customers because they know exactly how much the project will cost.
  • Quoting by project encourages you to work in an efficient and productive manner because you know the set budget and time restrictions.

While many creatives choose to charge by the project, there are some disadvantages as well:

  • You need to accurately estimate the costs of your project to make sure it is worth your time. This includes milestone deliverables, design amends, special materials or software programs, everything.
  • Staying on budget becomes more important because there isn't much flexibility in the contact.
  • A client might not understand your system of pricing, leading to payment confusion.

Design Quote Checklist

Now that you’ve weighed your options regarding the two ways to quote a project, it’s time to write your own. Check off these seven requirements to make your quote clear and precise


Free project quote template

Quote your next project with Collato's free and easy-to-use template.

Top 3 mistakes when writing a design quote

Juggling both business and design is really tough. In addition to design talent, a creative has to have outstanding organizational and business development skills. But at times it can be really tricky to master it all. When you’re preparing your project quote, try and avoid these common mistakes.

1. Poor communication of additional costs

We’ve all heard it before, communication is key - especially in the workplace. Ineffective communication in a design project can lead to misunderstandings, missed opportunities, conflict, and low morale, both within your team and with clients. That’s why it’s crucial to always be clear, straightforward, and upfront about the costs associated with a design project.

Make sure you communicate any additional costs that might arise during the project, such as outside labor, specific software plug-ins, new website domains, etc. It’s important for clients to be aware of such possibilities so everyone is on the same page right from the start.

2. Ambiguous agreements

Another common mistake that goes hand-in-hand with poor communication is ambiguous agreements.

How many design revisions are included in the project’s price? What is your payment agreement? Do you require compensation at the beginning of a project phase? When are deposits due?

Questions like these are important to answer from the get-go because it decreases any chances of falling to those symptoms of poor communication that we talked about earlier.

3. No signed contract

Never dive into a project without a contract. Never. Never.

You are a skilled professional that creates valuable work, so don’t let it be taken advantage of! This isn’t to say that clients are out to swindle you, it just means that you will be fairly compensated for your time, effort, and expertise on a project. So going into a new project, whether that be with long-standing customers or new clients, with a contract is crucial. Fingers crossed that nothing goes amiss, but if it does, a contract will insure payment for completed work.

Project quotes with Collato

With Collato, you can build your own design quote template with your exact specifications. This design quote template is 100% customizable, meaning you can list out all your items and organize them with descriptions, qualities, and totals to fit your creative project. You can even request a client signature at the bottom to make things official. This type of transparency ensure that you and your client meet eye-to-eye when it comes to pay expectations.

The best part is that you can send your design quote directly to your client with a simple and save URL-link. Your client can seamlessly comment on the document, suggest feedback, and sign off on the design quote. They can also download the document as a PDF to keep it safe in their files, with just one click!

Content Writer
From California, Lillie is passionate about personal development and the Future of Work. She enjoys writing about New Work concepts, leadership solutions, and productivity hacks, all with a sprinkle of quirky humor.